
It appears confirmed that the US is indeed entering a recession, though definitions of that term are somewhat subjective. Startlingly weak consumer spending will undoubtedly cause great pain for all companies in the consumer value chain, most notably those that are the most levered and sit closest to the consumer (retail, credit cards etc). Most likely, consumer advertising, and other discretionary business expenses will also suffer sharp, if delayed, reductions as spending a large amount of capital on gaining the attention of consumers who are not willing to spend will no longer be justifiable on an ROI basis. These points may be obvious to most investors, however, there is still a substantial short opportunity here, as the plummeting broad equities markets will impact the weakest companies most severely.
Short SPX, Long Gold